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Culture Clothing

Culture Clothing is a brand/identity that I created as part of my Final Major Project whilst studying in my second year of college

in 2012.

 

The brand channels a youthful aesthetic that's intention was to combine a rural culture with an urban feel that can be worn amongst an audience of ages 17-25.

 

With this being a brand and product that I was creating for an audience such as myself, I used friends to model the garments and went on multiple photo shoots in rural areas to convey the aesthetic that I felt was appropriate.

 

The graphics are made up of illustrations that's intentions are to be eye-catching as well as comical. With references to some of my favorite films such as 'The Hangover' and 'Looney tunes'. The project sparked the interest of others within my community which allowed me to provide a passive income throughout my first year of university.

 

 

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